From a wheel project to a high-performance brand

The Leeze Story

Until 2012: How It All Began

Frank and Florian, both passionate cyclists since their days as teenage track and field athletes, worked together on their own initiative to develop the first carbon wheelset. It quickly became clear that this could also become a career path for them.

2012: The Founding

In 2012, Frank and Florian Leeze founded their company in Münster, Germany’s number one cycling city; “Leeze” (pronounced “Lehtze,” not “Lease”) means “bicycle” in the local dialect. Their expansion soon required their own premises, particularly to house the new truing machine from Holland Mechanics.

2015–2018: Relocation and Growth

In 2015, the company relocated to a new leased facility. Leeze steadily expanded its market presence, and in collaboration with Prof. Dr. Eric Helter, the development of a new wheel generation commenced. Concurrently, the marketing department expanded, and a complete bike service was introduced. 

2019: New products, new building

Leeze’s new generation of wheels has exceeded all test expectations: WASO and WSTO technologies are now at the forefront of Leeze’s wheel development. Unmatched in both price and quality, this marks a milestone. In 2019, our in-house workshop will open its doors, and we’ll launch a major project: the construction of our own building near our current location, complete with a bike store and space for future growth.

2020: The Birth of Our Bike Store

At the new Leeze Bike Store, we showcase our wheelsets and complete bikes. In addition to providing repair services for customers’ bikes, the store allows us to build our own complete bikes—the Leeze AERO ONE and Leeze GRAVEL ONE—tailored to customers’ specifications.

2021: Growth and Testing Successes

In 2021, we were once again able to achieve strong growth and further strengthen our brand despite the ongoing COVID-19 pandemic. Our wheel sets from the BASIC product line were particularly popular and performed well in various tests conducted by well-known German cycling magazines; for example, the CC 50 Disc BASIC won the test in TOUR magazine.

2022–2023: New online store, improved logistics, and new products

In its newly designed webshop, Leeze presents an expanded product range, particularly including allroad and gravel wheelsets. Simultaneously, with the new Leeze B2B Shop, we are able to expand our dealer network. An updated enterprise resource planning (ERP) system optimizes our logistics and ensures reliable delivery statements and better availability of our wheelsets. 

2024: Leeze Labs – Focus on Development Expertise

Leeze Labs are formed from the development work with Prof. Dr. Eric Helter, our proprietary wheel expertise, and development partners acquired over the years. Here, we make our expertise, our D2R development technology, and our wheel series comprehensible and tangible for the customer. As a further milestone, the essence of Leeze Labs forms the new spearhead in the Leeze wheel range: The Leeze CC 50 Disc ULTRA.

2025: Clarity, Dynamism, Progressiveness – The New Leeze Corporate Design
Since 2012, Leeze has stood for high-quality performance wheels, developed in Münsterland. Now the brand presents its new Corporate Design, featuring a new brand logo, a fresh wheel design, and a newly structured, clear product portfolio.

Dynamic and Progressive: The New Leeze Brand Logo
At the heart of the updated design is the new Leeze brand logo—clear, dynamic, and progressive. It will appear on all Leeze products in the future and will gradually replace the existing brand logo.

Fresh Design for the New Generation of Leeze Wheels
The wheel designs have also been completely redesigned and reflect the aesthetic of the new logo. The result: a distinctive look that exudes speed even when stationary, defining the new generation of Leeze wheels.

Clarity in the newly structured product portfolio
The product portfolio and nomenclature of Leeze wheelsets have been restructured: The suffixes R (Road), AR (Allroad) and GX (Gravel) now clearly indicate whether a Leeze wheelset is optimized for road, allroad, or gravel use.