From the balance bike project to a high-performance brand

The Leeze story

Until 2012: How It All Began

Frank and Florian, both passionate cyclists since their youth in athletics, developed their first carbon wheelset independently. It quickly became clear: this could be more than just a hobby – it could be a career path.

2012: The Founding

In 2012, Frank and Florian founded Leeze in Münster, Germany’s number one cycling city. “Leeze” (pronounced “Lehtze,” not “Lease”) means bicycle in the local dialect. Rapid growth soon made their own workspace necessary – especially for the new Holland Mechanics truing machine.

2015–2018: Relocation and Growth

In 2015, Leeze moved into a new rental space. The company steadily expanded its presence in the market, and in collaboration with Prof. Dr. Eric Helter, development of a new wheel generation began. The marketing team grew, and a complete bike service was added.

2019: New Products, New Building

The new generation of Leeze wheels exceeded all expectations in testing: WASO and WSTO technologies became the core of Leeze’s wheel development. A true milestone in terms of price and quality. In 2019, Leeze opened its own workshop and began a major project: building its own facility near the current location – including a bike store and room for future growth.

2020: The Birth of Our Bike Store

In the new Leeze Bike Store, we present our wheelsets and complete bikes. Alongside workshop services for customer bikes, we also build our own Leeze AERO ONE and Leeze GRAVEL ONE bikes according to individual customer specifications.

2021: Growth and Testing Successes

Despite the ongoing COVID-19 pandemic, we experienced strong growth in 2021 and further strengthened our brand. Our BASIC product line in particular gained great popularity and performed impressively in various tests by well-known German cycling magazines – for example, the CC 50 Disc BASIC won top honors in TOUR magazine.

2022–2023: New Webshop, Improved Logistics, and New Products

With our newly designed webshop, Leeze introduced an expanded lineup focused on allroad and gravel wheels. At the same time, the new Leeze B2B shop allowed us to grow our dealer network. An updated inventory management system improved logistics, ensuring better delivery accuracy and product availability.

2024: Leeze Labs – Development Expertise in Focus

Building on the collaboration with Prof. Dr. Eric Helter, our in-house know-how, and long-standing development partnerships, the Leeze Labs were born. Here, we make our expertise, D2R development technology, and wheel series tangible and transparent for our customers. A major milestone: the launch of our new flagship product – the Leeze CC35 Dis